매일 우리가 보고, 듣고, 쓰는 소비물자들(음식물, 옷, 가전제품, 자동차 등)을 생각해 보라. 유명회사 이름들, 광고 음악들, 상표 등이 우리 기억에 새겨져 있을 것이다. 이런 것들은 우연이 아니다. 제작 및 서비스 회사들은 자기들의 명성과 광고 음악과 상표들을 보호하기 위하여 혈안이 되어 있다. 그것들은 제품이나 서비스를 쉽게 알아보게 하기 위하여 고안된 것들이기 때문에 아주 귀중하게 여겨지고 있다.

연합감리교회도 자기의 마크를 가지고 있다. 십자가와 타오르는 불길을 볼 때마다 당신은 연합감리교회의 공식적인 표식을 보고 있는 것이다.

통상 십자가와 타오르는 불길의 로고로 알려져 있으나, 공식적으로는 연합감리교회의 기장으로 알려진 이 그림은 지난 30여 년간 쓰여져 왔다. 이 기장은 대도시나 작은 도시나 시골이나 할 것 없이 세계 곳 곳에서 볼 수 있다.

이 기장은 두 개의 화염으로 연결된 십자가이다. 이 표식은 삼위일체의 제 2위와 3위를 통하여 우리 교회가 하나님과 연결되어 있음을 뜻한다. 곧, 그리스도(십자가)와 성령(화염)을 통하여서이다.

웨슬리의 삼위일체 신학과 따뜻함을 나타내는 것 이외에도 두 개의 불길은 다른 두 가지 의미를 가지 고 있다. 이 불길은 증인들이 "갈라지는 혀와 같은 불길"을 보았던 오순절을 상기시킨다. 또한 두갈래의 불길은 1968년에 통합한 두 교단, 곧, 감리교회와 복음주의연합형제교회를 상징하는 것으로도 알려져 있 다.

총회재무행정협의회가 이 기장의 법적 관리자이고 이 십자가와 불길은 공식적인 기장이기 때문에 이 것을 사용하는 사람들은 원 도안에 충실하여야 한다. 따라서 총회재무행정협의회에 의뢰하면 언제나 정 확한 기장을 만들어준다.

이것을 상업용으로 사용하려는 사람이나 판권에 대하여 의문이 있는 사람은 이 협의회의 변호사인 Mary Logan에게 아래 주소로 문의하면 된다.

General Council on Finance and Administration
1200 Davis St.
Evanston, IL 60201  

A Mark Known the World Over
 
Suppose you are vacationing far from home. You drive around, looking for a church in which to worship Sunday morning. Suddenly you see a familiar sight: a Cross and Flame insignia on a sign, pointing you to the nearest United Methodist church. You’ve just proved how symbols and pictures provide instant recognition, meaning and a sense of belonging.

Indeed, the Cross and Flame emblem is a powerful reminder of who and Whose we are as United Methodists. That’s why protecting and preserving its use and integrity are just as important today as when the insignia was created and registered as No. 917,433 with the United States Patent and Trademark Office more than three decades ago.

History and Significance

The history and significance of the Cross and Flame emblem are as rich and diverse as The United Methodist Church. The insignia’s birth quickly followed the union of two denominations in 1968: The Methodist Church and the Evangelical United Brethren Church.

Following more than two dozen conceptualizations, a traditional symbol—the cross—was linked with a single flame with dual tongues of fire. The resulting insignia is rich in meaning. It relates The United Methodist church to God through Christ (cross) and the Holy Spirit (flame). The flame is a reminder of Pentecost when witnesses were unified by the power of the Holy Spirit and saw "tongues, as of fire" (Acts 2:3).

The elements of the emblem also remind us of a transforming moment in the life of Methodism’s founder, John Wesley, when he sensed God’s presence and felt his heart "strangely warmed." The two tongues of a single flame may also be understood to represent the union of two denominations.

The insignia, one with lettering and one without, was formally adopted by the General Conference in 1968 and registered in 1971 with the U.S. Patent and Trademark Office. Since 1996, the General Council on Finance and Administration (GCFA) of The United Methodist church has supervised the emblem’s use.

Use and Integrity

Who May Use the Cross and Flame?

Only official United Methodist agencies, including local churches, may use the insignia to identify United Methodist work, programs and materials. It should not be used by individuals for personal purposes.

Commercial Uses

Use of the emblem for commercial purposes (such as printing on T-shirts or note cards to sell) must be approved by the GCFA.

Integrity of Design

Because the Cross and Flame is the official insignia of The United Methodist Church, any reproduction must be faithful to the original design, especially in these areas:

• No other objects or designs shall touch or cover the cross and flame. It should appear to stand alone or apart from any other design.
• The base of the flame should be lower than that of the cross.
• The tip of the left portion of the flame must align with the left arm of the cross.
• The space between the flame and the upright of the cross is slightly wider at the top of the design that it is at the bottom;
• If using one solid color to print the emblem, include a thin line of space all around the arm of the cross that lies against the flame. The flame may be screened (shaded) to create a contrast between it and the cross.
• Avoid using odd two-color combinations; use black and a second color such as bright red.
• Do not alter the words "The United Methodist Church" accompanying the design either in type style or placement.

How to Order

You may order camera-ready proofs (reproductions) of the Cross and Flame insignia for your artwork needs.

1. Write to the General Council on Finance and Administration, Attn: Legal Department, 1200 Davis St., Evanston, IL 60201-4193.
2. Call (847) 425-6532
3. Fax (847) 425-6568.
4. Download EPS, TIF, GIF, or JPEG images from the official United Methodist Web site:  /interior.asp?ptid=1&mid=792

Internet Use of the Cross and Flame

Question have arisen as to how the emblem may be used on the Internet and in other settings. These guidelines should be followed:

1. Put the registration mark ® below the Cross and Flame, preferably to the right of the cross.
2. On your Web page, as close as possible to the Cross and Flame, print the following: "The Cross and Flame is a registered trademark, and the use is supervised by the General Council on Finance and Administration (GCFA) of The United Methodist Church. Permission to use the Cross and Flame must be obtained from the GCFA, 1200 Davis St., Evanston, IL 70201-4193; phone (847) 425-6532; fax (847) 425-6568."
3. Make sure the dimensions of the Cross and Flame are correct.

To order copies of this resource, call 1 (888) UMC3242. Ask for resource number 842063 (English), 842074 (Korean) an